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Privacy policy

How Driftlantern collects, uses and protects the personal information visitors and advertisers share with us. Last updated: September 3, 2026.

Who we are

SociallyInfused Media LTD., 1 West Avenue S, Suite 304, Hamilton, ON L8N 2R9, phone +1 289-795-7692, email [email protected], operates the website at driftlantern.pro under the trading name Driftlantern and is the controller of the personal information described below.

What data we collect

When you use our contact form we collect the name, email address, phone number and message you choose to enter. We also collect basic usage information through cookies, described in our cookie policy, including which pages are viewed and how long a visit lasts.

How we use the data

We use the information you submit to respond to your enquiry, arrange an advertising placement, and keep records of bookings. Usage data helps us understand which pages and content are read so we can keep the newsletter and podcast relevant to west Hamilton readers.

Legal basis

We process contact-form data on the basis of your consent when you submit the form, and on the basis of our legitimate interest in responding to enquiries and delivering booked advertising placements, consistent with the federal Personal Information Protection and Electronic Documents Act (PIPEDA).

Cookies and tracking

Cookies used on this site are described in full in our cookie policy, including the categories you can choose to allow or decline.

Third parties and processors

We may share information with analytics and advertising-measurement providers acting on our behalf, solely to operate the site and measure the advertising placements described on our services page. We do not sell personal information to third parties.

Data retention

We keep contact-form submissions and booking records for as long as needed to provide the service and to meet our accounting and legal obligations, after which they are deleted or anonymised.

Your rights

Under PIPEDA you may ask to access, correct or withdraw consent for the personal information we hold about you. To exercise any of these rights, write to [email protected] and we will respond within a reasonable time.

Data security

We apply reasonable technical and organisational measures to protect the information we hold, including restricted access to booking records and secure transmission of form submissions.

Children's data

This site and our advertising services are directed at business owners and organisers, not at children, and we do not knowingly collect personal information from minors.

Changes to this policy

We may update this policy from time to time; the date above shows when it was last revised. Continued use of the site after a change means you accept the updated policy.