Advertise with Driftlantern
Three fixed placements across our west Hamilton newsletter and podcast — a newsletter mention, an episode sponsorship, and a larger partnership that combines both. Every plate below is open so you can read the full offer at once.
The full rate card
A Neighbourhood Notes Mention $135 CAD
A brief sponsor line in the 'Neighbourhood Notes' roundup of local happenings in our weekly west Hamilton and Dundas newsletter. A light-touch option for small businesses, markets and community groups. Appears in one edition and includes a short copy review and the edition's open count.
- One newsletter edition
- Short copy review before it runs
- The edition's open count shared afterward
- Booking by email or phone
B Rail Trail Sessions Sponsorship $820 CAD
Presenting credit on one full episode of our west Hamilton affairs podcast, with an opening credit, a 60-second mid-episode host read and a closing thank-you. For organizations with ties to Westdale, Dundas, Ainslie Wood or the McMaster campus edge. Includes a briefing call, script approval, a mention on the episode page and a 30-day listen summary.
- Opening credit and closing thank-you
- 60-second mid-episode host read
- Briefing call and script approval
- Mention on the episode page
- 30-day listen summary
C West End Partnership $1,370 CAD
Our largest package: four weeks of homepage placement, four newsletter sponsor notes, two podcast episode sponsorships and one partner-labelled article. For established organizations in west Hamilton and Dundas looking for a broad, steady presence. Includes a planning session, a shared schedule, creative support and a detailed closing report.
- Four weeks of homepage placement
- Four newsletter sponsor notes
- Two podcast episode sponsorships
- One partner-labelled article
- Planning session and shared schedule
- Detailed closing report
What isn't included
None of the three placements include ad design services beyond the copy review step, ongoing campaign management, or placement on any platform other than our own newsletter and podcast. We do not offer social-media posting, search advertising or coverage guarantees as part of any package.
A Neighbourhood Notes Mention does not include a podcast credit, and an episode sponsorship does not include a newsletter mention — each format is sold on its own unless you book the West End Partnership, which bundles both.
Placement specification
| Format | Run | Deliverables | Price |
|---|---|---|---|
| A — Neighbourhood Notes Mention | 1 edition | Copy review, open count | $135 CAD |
| B — Rail Trail Sessions Sponsorship | 1 episode | Opening credit, host read, closing thanks, episode page mention, 30-day listen summary | $820 CAD |
| C — West End Partnership | 4 weeks | Homepage placement, 4 newsletter notes, 2 episode sponsorships, 1 partner-labelled article, closing report | $1,370 CAD |
Add-ons named inside the offer
Copy review
Included with every placement — we send your line or script back for approval before it runs.
Episode page mention
Included with the Rail Trail Sessions Sponsorship and the West End Partnership — your name appears in the show notes.
Closing report
Included with the West End Partnership — a written summary of where your placements ran and when.
What the price includes
Each price above covers the format exactly as described: the number of editions or episodes, the copy review step, and the reporting we send back once the run is finished. There is no separate production fee and no undisclosed add-on charge — what you see on the plate is what you pay.
If your organisation wants something that sits between two formats, tell us during the briefing call. We will only ever quote from the three placements above; we do not build custom one-off packages outside this rate card.
How the work goes
- 1First message. You send details through the contact form or call our office; we confirm which format fits and check the calendar.
- 2Briefing call. For an episode sponsorship or the West End Partnership, we hold a short call to plan the host read or article angle.
- 3Copy review. We draft the mention, read or article and send it back to you before it is published or recorded.
- 4It runs. Your placement appears in the scheduled edition, episode or article window.
- 5Reporting. We send the open count, listen summary or closing report described in your package.
Who this is for
Independent retailers
Shops along Westdale's Main Street or downtown Dundas looking for a local audience without building their own list.
Service businesses
Contractors, clinics and tradespeople whose customers live in Ainslie Wood, Westdale or Dundas.
Community groups and event organisers
Groups running markets, fundraisers or campus-adjacent events who want a single announcement to reach west end readers.
This is not the right fit for national brands with no local footprint, or for anyone expecting a promised sales result — we sell space and reach, not outcomes.
Read common questions about booking or call our office directly.